The Life and Times of a Credit Union Employee

Test Tube

YouTube has launched Test Tube, their new “Idea Incubator” site, similar to Google Labs. (Imagine that.)

CU’s so often put up their website and call the project finished, only making changes when they add products or promotions.

From Karl Long on his blog, Experience Curve:

“For many years web design was an unnatural paring of graphic design, software design and product design, all of these disciplines assumed that there was an endpoint that was “done”. We’re going to build the site, like we’re going to build a monolith, in some cases monument that would stand for long time and would work just as designed.”

Some people have a hard time believing that the words beta and money can go together, but I think if a CU has a clear e-channel vision, providing “sneak peeks” in beta form to select web users would get our members excited. And it’d tell us early about expected adoption rates and gather valuable feedback from members.