Archive for the ‘Marketing’ Category
Wednesday, May 21st, 2008
Here is the latest marketing piece from Mint. It arrived in my inbox last night as a friendly reminder to avoid any fees. Oh yeah, notice that they do slip a subtle little marketing message in at the bottom of the email. About a beta product! If only credit unions ...
Posted in Marketing | 1 Comment »
Wednesday, January 30th, 2008
Yes, UGC, or user generated content, can come back to bite you in the butt. Subway is currently suing Quiznos for some user submitted videos. To quote the NY Times article,
Subway promptly sued Quiznos and iFilm, the Web site owned by Viacom that ran the contest, saying that many of ...
Posted in Marketing | 4 Comments »
Wednesday, October 17th, 2007
Fairfax County Community Credit Union has launched a new campaign to have GenYer's create a 30 second TV spot about why their GenY checking fits their lifestyle. They are giving away $1,000 and an iPhone to the winner. All submissions get posted up on their YouTube site and you get to ...
Posted in Marketing | 5 Comments »
Tuesday, May 22nd, 2007
CUES has their marketing blog, Nexus Connection, back up and running again here. Go check out Chris and Lisa's latest posts!
Posted in Blogging, CU Industry, Marketing | No Comments »
Friday, April 27th, 2007
Coast Capital Savings has recently made some appearances on YouTube! And it begs the question, which type of marketing is more effective: a full blown TV ad campaign or "leaking" some ads that they wanted to use but got vetoed?
Posted in Marketing | 2 Comments »
Wednesday, October 18th, 2006
I think a creative credit union should help their members save and launch a similar campaign to what Volvo has done here. I know other CU's and banks have done things like the My Ugly Room campaign. It'd be a perfect fit to do a savings campaign and have people ...
Posted in Marketing, Member Money, Web | 1 Comment »
